Monday, July 20, 2009

NY Business Strategies Examiner - SPANX

One of the things I truly love about this column is that it allows me to promote entrepreneurs and products that I love. This past weekend I went to a friend's wedding. I needed to buy a formal dress and the undergarments to go with it. I almost reached for the dreaded control-top hose, and picked up a package of SPANX instead.

For the full story of how Sara Blakely, founder of SPANX, got started, click here.

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